“Your face has a lot to say. Don’t hide it” was the message we communicated to young men who find facial hair fashionable. These books were placed in barbershops and the Art of Shaving Stores as part of an in-shop promotion. In addition, the books were sent out as Direct Mail to style editors, all in an effort to promote a clean-shaven look.
Executive Creative Director: Toygar Bazarkaya
Creative Director: Raj Kamble
Art Director: James Kuczynski
Copywriter: David Martin
*2012 D&AD Nomination
*2012 One Show Merit
*2012 Addy's Gold x2
*2011 London International Bronze
*2011 Young Guns Bronze
